The scruffiest thoroughfare left in S.F. is transforming—one contested high-rise and storefront at a time. But the battle of Mission Street is far from over.
In late October, an email from a developer’s public relations person popped into Paula Tejeda’s in-box. The email was written in Spanish—an obvious ploy to curry Tejeda’s favor. The writer claimed that she used to live in front of Tejeda’s shop (another ploy, local cred being crucial to doing business in the Mission). She wanted to meet with Tejeda to discuss a 10-story, $82 million, 351-unit luxury apartment building that her company was proposing for the corner of 16th and Mission, looming over the BART plaza.