February 7, 2019

Centerpiece of New Community Benefits Proposal Would Include Land Dedication of Two Fully Entitled Sites in the Mission: 2675 Folsom and 2918 Mission Street Sites Are Currently Entitled for 192 Total Units, But Could Yield Up To 306 Affordable Units if City Invokes Local Density Bonus

SAN FRANCISCO –Maximus Real Estate Partners, the developer of the proposed 1979 Mission project at 16th and Mission, unveiled a new proposal today that would include the dedication of two fully entitled land sites in the Mission: 2675 Folsom and 2918 Mission Street. Maximus recently reached agreements to purchase both sites.

As part of the deal, Maximus would provide the community with the two sites to fulfill its affordable housing requirement, and the project at 16th and Mission would be built as 331 rental apartments.

2675 Folsom and 2918 Mission are currently entitled for 192 total units, of which only 31 are scheduled to be affordable. However, if the local density bonus was invoked, the two sites could be built with up to 306 affordable units.

“This historic new deal could bring nearly 650 total units of housing to the Mission,” said Seth Mallen, principal for 1979 Mission. “Providing these two important sites to the community is a
win-win for all. The Mission gets affordable housing on two sites that were approved as market rate, and new rental apartments can rise above the 16th and Mission transit corridor – the way it
was envisioned in the City’s decades-old zoning, planning and community processes.”

“The 16th and Mission BART station is the second busiest BART stop in the region, with over 13 million people that go in and out every year,” continued Mallen. “Yet 40% of the crime in the Mission Police Station District also happens at this intersection. Something needs to change, because the status quo isn’t working.”

The 1979 Mission proposal is compliant with the nine-year community planning process that took place between 2001-2009 as part of the City’s Eastern Neighborhoods – Mission Area plan. That plan, which was unanimously approved by the Board of Supervisors in 2008, reaffirmed previous zoning rules that zoned the 1979 Mission site for 105 feet, due to the site’s location near mass-transit.

The ancillary community benefits outlined in Maximus’ previous proposal from 2015 will remain the same.

They include:

  • The construction of a “Mercado” or Market Hall on the ground floor of 1979 Mission, where local neighborhood serving businesses and artists will have new opportunities to sell their food and products
  • A Walgreens or comparable pharmacy on-site
  • 40% increase in total area of the 16th Street BART plaza
  • Existing commercial tenants provided relocation assistance
  • 100% union labor for construction
  • A program, overseen by a local Mission art curator, to allow local artists to showcase, display, and sell their art at the property on a regular basis
  • Improved lighting, landscaping and traffic calming measures on Capp Street to make the street safer for children at nearby Marshall Elementary School

The proposal also places an emphasis on promoting local Mission artists and small-businesses owned by residents born and raised in the Mission. Maximus would subsidize rents for a portion
of the available Mercado spaces, so they could be set aside for local Mission community programs, neighborhood micro-businesses and artists. The Mercado would serve as an opportunity for vendors born and raised in the Mission to promote and grow their businesses,
with the ultimate goal of assisting native-born residents to secure brick and mortar space for their enterprises. The Mercado would be managed by a local Mission neighborhood non-profit.

Additionally, working in consultation with the project’s community partner, Mission for All, local artwork will be regularly curated for all of the project’s buildings.

Originally conceived to provide community outreach for the project, Mission for All has grown into a community-based organization serving at-risk youth and young adults in the Mission. Over
the past two years, the group has organized numerous activities at the 1979 Mission project site, including kids Halloween festivals, Thanksgiving food drives, Christmas toy giveaways, career
fairs, health workshops, local artist murals, and art and skateboard shows promoting local Mission-based small businesses.

Since 2013, Maximus and Mission for All have had nearly 1,500 outreach meetings with over 1,200 organizations, businesses, and individuals to garner feedback on 1979 Mission. Through
those efforts, 20,226 people have signed on as supporters of the project, and 3,247 letters of support have been received for the project.